Our Story

A quiet magazine, made by hand.

GenerallyInfo began in a small studio in 2021, as a private newsletter between friends who cared about how rooms felt. It has slowly become a magazine — still small, still careful, still made by hand.

We believe home is a slow project. It reveals itself in the way morning light falls across a hallway, in the sound of a kettle, in a pot of stew forgotten on the stove. Our writing is meant to be read at that same pace.

We are independent. Our stories are never sponsored, our recommendations are never paid, and our editors are free to be wrong out loud. If a story ever changes because of a partnership, we say so clearly at the top.

The Editors

Five people, one small studio

Editor-in-Chief

Elena Marchetti

Writes on interiors, textiles, and the quiet economy of a well-kept room.

Contributing Editor

Julian Reid

Covers kitchens, DIY, and the smaller technologies of a modern home.